THE TERROR OF GEN Z

Hope you had a happy Halloween,
It is my favorite holiday.

 
 

First - last week it was brought to my attention that my love for Jen Psaki got in the way of throwing her a little bit of shade. I shared the clip of her roasting a reporter who asked about Pete Buttigieg going back to work where she started her roast by saying “he is working” and then claiming “I was on a conference call with him this morning.” To be totally honest, as a non-parent who has not had to consider what parental leave looks like, this was obviously a gigantic red flag waving in my face and I didn’t draw your attention to it. Is he on parental leave? If so, leave him alone. The kind, generous, and thoughtful soul who brought this to my attention last week said it best: “He’s entitled to bonding time with his child in accordance with his federal employment status (that’s their policy) and therefore it’s illegal to have him work during his leave and it’s sort of gross if you think about it cuz it displays a lack of real understanding of what parental leave even is.”

I’ve said it before, I will not always get it right - but I absolutely live for being called out. Thank you to this human for making this newsletter even better <3

I had these grand plans to send this email this morning and I had this vision of you with your lil coffee, and your lil zoom meeting, and maybe I was in a lil window to the left of your zoom call, and you were trying desperately to pay attention during your meeting but IS THAT A YOLANDA HADID REFERENCE? Yes. It is. I am taking down my arms against Bravo television to mention PIPING HOT tea about Yolanda Hadid and the Dorit Kemsley home invasion. Do not fret; I will not speak out of turn about things of which I know nothing. I’m just putting it out there for your review.

 

Our bigger discussion today is actually sort of #serious, but you guys know me, sometimes I have to hold it down in a more serious tone to reflect the realities of our society. It is… “how I do.” OK so I was reading this article in the New York Times about how “37-year-olds” are afraid of “23-year-olds” who work for them. Personally, as a Gen Z stan, I was mortified by this article which read as Olds talking to fellow Olds. Here is the reality of what I believe to be true: why is anyone afraid of a generation rooted in trying to break down barriers, be more tolerant, and act more human?

When I first started in advertising, I too was the “golden generation.” Everyone wanted to know what millennials thought was cool. I was brought into brainstorms, asked my opinion on basically...everything for pitches, and I was made to feel like I was a part of some secret society that no one ~qUiTe~ understood (a la Donna Tartt’s Secret History but with less murder). But the thing about millennials is that we are not that threatening. Nor were we ever. In many ways, we mirror our Boomer parents to achieve some level of validation in a system that rewards the status quo. That made Gen X bosses comfortable and Boomer leadership proud when we entered the work force. Gen Z, on the other hand, is different. This generation is one of the first to be born into a society with parents entrenched in the anxiety of climate change, rampant racial tensions, and an ever divided country.

Gen Z does what MOST young generations do - question! Lest we forget hippies?? Protests over the Vietnam War?? The Womens Rights Movement?! In the 6th paragraph of this article the author states, “at a retail business based in New York, managers were distressed to encounter young employees who wanted paid time off when coping with anxiety or period cramps.” To these employers I say ...bro, you good?? WHY WOULD YOU NOT HONOR THAT PAID TIME OFF? Lest we forget anxiety is a literal MENTAL HEALTH DISORDER and period cramps plague 50% of the US population. Gen Z isn’t asking for anything insane. They aren’t demanding anyone pay for their face tattoos with their tax dollars (jk I know that is only a small percentage of Gen Zers). They’re just asking for humans to act more ...human.

 
 

I am under no false pretenses that I know what is “cool” anymore. I do what I can to stay hip, to stay “with it,” to stay ~relevant~ (i.e. incessantly texting my teen cousins, spending an excessive amount of time on TikTok, and begging my younger coworkers to tell me what the newest equivalent word to Paris Hilton’s “that’s hot” is). But frankly what I DO KNOW IS COOL is that Gen Z is trying to raise their eyebrows at these ridiculous norms and mores that we’ve subscribed to for DECADES, nay, CENTURIES, when the world has changed. Painfully so, it has changed. And we must evolve. Let the youth lead, let them share new ideas, let them challenge the way we think about working, and government, and style, and art. And please stop being so CRINGE about it. The best way? Listen! Hold your judgment. Share your experience with less of tone of authority. And perhaps take something they say to heart without just going bananas that they’re gonna insult your side part. They’re not scary - but they do probably think your jeans are lame. And that is something this newsletter cannot help you with.

Also if you are a Gen Zer — I come in peace and I pray this EDITION is not making you cringe.

The “I said yes!!” trend on Twitter is big this week:

OK, HERE YOU GO:

What more do you WANT FROM ME?!?!?!?! 

;)

kloveyoubyeeee